Journal of Nutrition & Food Sciences
Open Access
ISSN: 2155-9600
ISSN: 2155-9600
Tran Khan Van
Vietnam
Research Article
Using Formative Research to Increase Purchase Intention of Fortified Foods to Prevent Micronutrient Deficiencies in Vietnam
Author(s): Tahir Turk, Rebecca Spohrer, Caroline Manus, Tran Khan Van, Tran Thuy Nga, Marie Nguyen, Alia Poonawala and Garrett GSTahir Turk, Rebecca Spohrer, Caroline Manus, Tran Khan Van, Tran Thuy Nga, Marie Nguyen, Alia Poonawala and Garrett GS
Objectives: Despite a period of rapid economic growth, poverty reduction and improved nutrient intakes, Iron deficient anaemia in pregnant women and malnutrition among children in Vietnam is a continuing problem with one of the most cost-effective interventions being iron fortification and supplementation. The objective of this study was to examine knowledge, attitudes and perceptions of mothers and fathers of young children, as well as program stakeholders in Vietnam, toward a logo developed for the national fortification program.
Methods: A rapid assessment and response method was utilized involving semi-structured interviews with stakeholders and focus group discussions with program beneficiaries from four locations in Vietnam. Discussion agenda addressed key program issues including attitudes toward a food fortification logo. Grounded theo.. View More»
DOI:
10.4172/2155-9600.1000540