Using Formative Research to Increase Purchase Intention of Fortified Foods to Prevent Micronutrient Deficiencies in Vietnam

Tahir Turk^1*, Rebecca Spohrer², Caroline Manus², Tran Khan Van³, Tran Thuy Nga³, Marie Nguyen², Alia Poonawala² and Garrett GS²

¹Communication Partners International (CPI), Springfield, NSW, Australia

²Global Alliance for Improved Nutrition (GAIN), Geneva, Switzerland

³National Institute for Nutrition (NIN), Ha Noi, Vietnam

^*Corresponding Author: Tahir Turk, Communication Partners International, 24 Dulwich Road, Springfield, NSW, Australia, Tel: 61243652774, Fax: 6124362774