Determining Consumers’ Preferences for Energy Drinks Consumption with Conjoint Analysis: A Cross Section Study from East Mediterranean, Turkey

Beşir KOÇ^1*, Aykut GÜL², M. Göksel AKPINAR³ and Hilal Yilmaz⁴

¹Department of Economics, Faculty of Economics and Administrative Sciences, Bingöl University, Bingol, Turkey, E-mail: dr_besirkoc@yahoo.com

²Department of Agricultural Economics, Faculty of Agricultural, Cukurova University, Adana, Turkey, E-mail: dr_besirkoc@yahoo.com

³Department of Agricultural Economics, Faculty of Agricultural, Akdeniz University, Antalya, Turkey, E-mail: dr_besirkoc@yahoo.com

⁴Cukurova Agricultural Research Institute, Adana, Turkey, E-mail: dr_besirkoc@yahoo.com

^*Corresponding Author: Beşir KOÇ, Department of Economics, Faculty of Economics and Administrative Sciences, Bingöl University, Bingol, Turkey, Tel: 90 426 216 0012