It is critical for companies that sell products affecting health and wellbeing to regularly ask their customers how effective their offerings are. In 2017, Nutrient (hereafter referred to as The Company), which manufactures healthy, nutrient-dense foods, conducted such an audit, in which it asked its customers how its products affected health and wellbeing. After a couple of months using The Company’s foods, the customers reported having more energy, losing weight, feeling fuller, being more focused and alert and less moody, and having improved health. The purpose of this current study was to confirm these findings in two cohorts: (1) Year-long customers: a sub-set of the 2017 data set who have been consuming the nutrient-dense foods for at least one year; and (2) Six-month customers: customers who placed at least one food order over a six-month span. The same ten questions were asked of each group and probed areas of wellbeing (e.g., energy, mood, focus) and health (e.g., stronger body, improved health). The responses were: Yes, No, or Not Applicable. Results for each question were presented as: % Yeses (number of Yeses/ sum of the total number of Yeses + number of Nos x 100).
Those responding to the audit were shipped enough of The Company’s foods to average one serving daily in each of the six months of the audit. All percentage Yeses exceeded 80%, except for the Improved mood (73%) in the Year-Long customer group. The percentage of Yes responses were similar between the Year-long customers and Six-month customers. The percentage of Yeses differed by no more than 6 percentage points between the two groups, except for Improved mood (73% Yeses for the Year-long customers and 85% for the Six-month customers; 12-point difference). The questions that had the highest percentage of Yeses (>90%) in both the Year-long and New customer groups were Fullness and satisfaction and Improved health.
In summary, the present findings support The Company’s 2017 audit, showing that consuming nutrient-dense foods leads to better health and wellbeing beyond nourishment after a couple of months of use and that the benefits extend beyond one year. Each answer to the audit questions exceeded 80% Yeses except one. The best responses in both groups related to feeling full and satisfied and having improved health. These findings support the notion that eating one of The Company’s nutrient-dense food daily makes one feel better and improves health.