Department of Business management
Islamic Azad University, Semnan, Iran
Dr. Masoud Lajevardi is a lecturer and head of the management and accounting group at islamic azad university of iran,He has done Ph.D. in marketing management from Islamic azad university of Semnan .He have several scientific research papers in the field of marketing. In addition, he have strong skills in statistical analysis using LISREL and SPSS software
His research interests are in the areas of consumer behavior context, customer satisfaction model, customer value, branding, hospitality, leisure marketing and also research in medical tourism field.
Consumer behavior context, Customer satisfaction model, Customer value, Branding, Hospitality, Leisure marketing,Medical tourism