Journal of Hotel and Business Management
Open Access

Marketing

Marketing is the study and the management of exchange relationships. It is the business procedure of distinguishing, anticipating and fulfilling customer needs and wants. Because advertising is utilized to attract customers, it is one of the essential parts of business the executives and commerce. Marketers can guide product to different businesses or directly to purchasers. Regardless who is being marketed to, a few factors, including the point of view the advertisers will utilize. These market orientations decide how advertisers will approach toward the arranging phase of marketing. This leads into the marketing mix, which outlines the points of interest of the item and how it will be sold. This can thus be influenced by the earth encompassing the item, the aftereffects of advertising exploration and statistical surveying, and the attributes of the product's objective market.