GET THE APP

Customer Satisfaction | Peer Reviewed Journals

Global Journal of Commerce & Management Perspective
Open Access

ISSN: 2319-7285

+44 1300 500008

Customer Satisfaction

Customer satisfaction is defined as a measurement that determines how happy customers are with a company's products, services, and capabilities. Customer satisfaction information, including surveys and ratings, can help a company determine how to best improve or changes its products and services. Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction (often abbreviated as CSAT) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction (CSAT) is a metric used to quantify the degree to which a customer is happy with a product, service, or experience.

Top six reasons, why customer satisfaction is so important in business and services:

It’s a leading indicator of consumer repurchase intentions and loyalty It’s a point of differentiation It reduces customer churn It increases customer lifetime value It reduces negative word of mouth It’s cheaper to retain customers than acquire new ones

Relevant Topics in Business & Management

Top
slot demo