Journal of Hotel and Business Management
Open Access
ISSN: 2169-0286
ISSN: 2169-0286
Kishore Vattikoti
Osmania University, India
Posters: J Hotel Bus Manage
"Strategic alliance" may be one of the most heard words in the global business today. A strategic alliance is a partnership arrangement between two or more companies that have decided to work together to achieve the objectives that are mutually agreed and often share resources to undertake mutually beneficial projects. The specific reason behind agreement of strategic alliance is to take advantage of the resources and innovations of both the partnership companies without making new investments on research and development a strategic alliance is less involved and less permanent than a joint venture, in which two companies typically pool resources to create a separate business entity. In a strategic alliance, each company maintains its autonomy while gaining a new opportunity. Strategic alliances allow the partnered organizations, individuals and other related entities to work towards correlating objectives. The idea behind such arrangements is a benefit for all parties, in the short-term, long-term or both. The arrangement may be formal or informal in nature, but each party�?¢�?�?�?�?s responsibilities must aim towards achieving the objectives for which such alliances was agreed. Further, they may be in existent for short or long periods of time depending on the needs and goals of those involved. Often, strategic alliances allow the alliances to pursue the available opportunities at a faster rate than if they would have functioned independently. It provides access to additional knowledge and resources that are held by both parties, which should ease the learning curve for the new pursuit, along with providing setup time and costs.
Kishore Vattikoti is a Senior Business Professional and Legal Advisor who deals with the Business and legal affairs of various companies. He completed his Bachelors of Technology (B.Tech) from Jawaharlal Nehru Technological University, Master of Business Administration (MBA) from Telangana University and Bachelor of Law from Osmania University. He is currently involved in business and legal advisory for various companies across the globe. He started his career as business development manager and soon added has become a Lawyer and has merged his expertise in both business and Legal advisory with which he has worked and served his clients across the globe for over 14 years. He has also worked as a consultant in multinational corporations. Kishore Vattikoti’s research interests refer to the areas of Business, legal advisory, compliances and other related areas.
Email: Dr.vattikoti@gmail.com