Pritchard Annette, PhD
Professor, Department of Tourism
Cardiff Metropolitan University, UK
Annette Pritchard is Professor of Critical Tourism Studies and Director of the Cardiff School of Management’s Welsh Centre for Tourism Research at the University of Wales Institute, Cardiff. Annette has a long-standing interest in the relationships between places, representations and identities and transformative tourism enquiry and she has published 15 books and over 40 papers on these connectivities. She was one of the originators of the hopeful tourism scholarship agenda which has been the focus of much of her recent work. She was formerly Convenor of the Leisure Studies editorial board and her current responsibilities include serving as editorial board member of the Journal of Tourism and Cultural Change and Tourism and Hospitality Research, as joint Research Notes Editor of the Annals of Tourism Research and as an advisory board member of the Copenhagen Business School’s Creative Industries Research Centre.
Annette has a long-standing interest in the relationships between places, representations and identities and transformative tourism enquiry.