Journal of Hotel and Business Management
Open Access

Department of Economics and Management, Nanjing University of Science and Technology, Nanjing, Jiangsu, China

Publications

• Research Article   
  Social-Psychology and Situational Elements Affecting Individual Social Behavior
  Author(s): Mohammad Heydari, Zhou Xiaohu, Kin Keung Lai* and Shuai-bin Wang
  
  In this review, Shaver suggests that social-psychology is essential for the study of enterprise because the creation of a new venture is a truly social enterprise. Social-psychology is the scientific study of the personal and situational elements affecting people social behavior. As psychology concentrates on dependent variables smaller than the person, sociology concentrates on structures and procedure larger than any single individual. Social-psychology investigates the socially meaningful actions of individuals. This research aims to examine four significant areas of theory and research in social-psychology and discuss how each fits into the study of enterprisers activity: cognition, attribution, attitudes, and the self. These topics are included because these are the traditional concerns of social psychologists and are the subject of numerous articles in entrepreneurship. The self.. View More»
  

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