Journal of Tourism & Hospitality

Journal of Tourism & Hospitality
Open Access

ISSN: 2167-0269

Vasiliki Georgoula

Department of Geography, University of the Aegean, Mytilene, Greece

  • Research Article   
    Managing Cultural Heritage Festivals towards Sustainable Tourism Development: The Aegean Methexis Festival in Andros Island
    Author(s): Maria Psarrou*, Charilaos Lavranos and Vasiliki Georgoula

    Purpose: The purpose of this paper is to address the contribution of the “Aegean Methexis” festival to raising awareness of Andros’ rich cultural heritage and building social bonds for locals and tourists, as well as attracting cultural tourists and providing opportunities for development to local tourism-related businesses. Design/methodology/approach: The research methodology was formed on the basis of deepening into the festival experience of locals and visitors and its impact on tourism sustainability. The paper opted for an exploratory study using both quantitative and qualitative methodology. Primary data was collected via: a. 58 online questionnaires addressed to festival participants; and b. participant observation during a six-month period. Findings: The paper provides empirica.. View More»
    DOI: 10.35248/2167-0269.21.10.463

    Abstract HTML PDF