ISSN: 2167-0269
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Graduate Institute of Technology Management, National Chung Hsing University, 145 Xingda Rd, South Dist, Taichung City 402, Taiwan
This is Taesung Brian Kim from the Graduate Institute of Technology Management, National Chung Hsing University, 145 Xingda Rd, South Dist, Taichung City 402, Taiwan. Taesung Brian Kim is from the National Chung Hsing University. The National Chung Hsing University in the Taiwan country.
Review Article
Role of Social Media in Smart Tourism
Author(s): Taesung Brian Kim*, Chien-Ta Bruce Ho and Nathatenee Gebsombut
Social media is no longer a personal communication channel. It became an effective business platform in various
industries. However, its application in the tourism business is still limited. The concept of smart tourism provides a
framework to apply numerous smart technologies for the purpose of making the operation of the tourism business
more efficient and innovative. Furthermore, it also aims to improve tourists’ satisfaction, which, in turn, affects the
growth of overall tourism industries. In this study, we analyze literature related to smart tourism to summarize the
theoretical definition of smart tourism, unique characteristics of smart tourism technologies, the core value of social
media. Social media is able to meet the needs of all the stakeholders such as tourists, tourism destinations, and
potential on a single platform. It implies social network.. View More»
DOI:
10.35248/2167-0269.21.10.466