Journal of Tourism & Hospitality

Journal of Tourism & Hospitality
Open Access

ISSN: 2167-0269

+44 1300 500008

Nathatenee Gebsombut

Graduate Institute of Technology Management, National Chung Hsing University, 145 Xingda Rd, South Dist, Taichung City 402, Taiwan

  • Review Article   
    Role of Social Media in Smart Tourism
    Author(s): Taesung Brian Kim*, Chien-Ta Bruce Ho and Nathatenee Gebsombut

    Social media is no longer a personal communication channel. It became an effective business platform in various industries. However, its application in the tourism business is still limited. The concept of smart tourism provides a framework to apply numerous smart technologies for the purpose of making the operation of the tourism business more efficient and innovative. Furthermore, it also aims to improve tourists’ satisfaction, which, in turn, affects the growth of overall tourism industries. In this study, we analyze literature related to smart tourism to summarize the theoretical definition of smart tourism, unique characteristics of smart tourism technologies, the core value of social media. Social media is able to meet the needs of all the stakeholders such as tourists, tourism destinations, and potential on a single platform. It implies social network.. View More»
    DOI: 10.35248/2167-0269.21.10.466

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