Journal of Hotel and Business Management
Open Access

Department of Tourism and Hotel Management, Helwan University, Cairo, Egypt

Publications

• Review Article   
  The Effect of Innovation on Guest Satisfaction in Hurghada City Resorts, Egypt
  Author(s): Fahd Mohamed Yousry*, Sameh Gamal Saad and Fatma Abdelaal Mohamed
  
  Purpose: The main goal of innovation is to improve guest service and products and also guest satisfaction. Taking into account the four types of innovation recognized by organization for economic cooperation and development, the purpose of this research is to understand how innovation effect on guest satisfaction, specifically in the hospitality industry. Methodology: The data collection was done through qualitative (interview) and quantitative methods (questionnaire). For the quantitative data processing, the Statistical Package for Social Science software was used through statistical inference methods. Results: The results show the effect of the four dimensions of innovation on guest satisfaction. These results confirm previous studies on the effect of service, marketing and process innovation on guest satisfacti.. View More»
  DOI: 10.35248/2169-0286.25.14.127

  Abstract HTML PDF