Journal of Hotel and Business Management
Open Access

Faculty of Architecture, Planning and Surveying, Centre of Studies for Park and Amenity Management, Universiti Teknologi Mara, 40450 Shah Alam Selangor Darul Ehsan, Malaysia

Publications

• Research Article   
  The Identification of Criteria for Ecotourism Practice in Peninsular Malaysia
  Author(s): Norajlin Jaini*, Melissa Robat, Ahmad Nazrin Aris Anuar and Ely Rouzee Jamaluddin
  
  Ecotourism is defined as a sustainable tourism which it is promoted the responsible travel specifically on natural areas to enjoy while appreciates the nature. The richness of natural areas in Malaysia makes ecotourism become one of the essential industries rapidly growing in this country. The purpose of ecotourism is not only focusing on the conservation of natural area but also considered the importance of the economy and society of local people. Ecotourism practice plays a crucial role in sustaining nature area for its intended function. Therefore, there is a need to fully understand the ecotourism practice to plan, develop and manage resources sustainably and appropriately to avoid adverse impact on the environment. The objective of this study is to identify the criteria that essential to be practiced by the ecotourism agencies in Peninsular Malaysia. The result shows whether the .. View More»
  DOI: 10.35248/2169-0286.19.8.190

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