Journal of Hotel and Business Management
Open Access
ISSN: 2169-0286
ISSN: 2169-0286
Department of Marketing, University of Colombo, Colombo, Sri Lanka; 2Department of Business Studies, University of Moratuwa, Moratuwa, Sri Lanka
Research Article
Sustaining Green Based Competitive Advantage Through Green Intrapreneurial Flexibility Evidence Sri Lanka Based Hotel Industry
Author(s): Fazeela J Ahsan* and G D Samarasinghe
Strategic flexibility is a key capability for sustaining firm performance particularly on the market driven firm paradigm. Intrapreneurship led flexibility is aimed at quickly responding to both customer preference changes and competitor actions through innovative organizational means and leads to sustain firm’s competitive advantage in a highly volatile environment. However, empirical observations in the hotel industry of Sri Lanka created a puzzle as to why some tourist hotels that had adopted certain market oriented and competitively important eco-friendly initiatives did not feel a taste of superior performance and enduring competitive advantage although theory supported that market driven business strategies lead to sustainable performance. On this ground, the purpose of the study is to explain how green based intrapreneurship and its associated strategic flexibility affect.. View More»