Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
ISSN: 2167-0269
School of Hospitality and Tourism Management, Murang’a University of Technology, Murang’a, Kenya
Research Article
Tourists Choice of Destinations and Willingness to Pay for Environmental Conservation
Author(s): Eusabia B. Ondieki*, Dorothy A. Amwata, Dickson M. Nyariki and Godrick M. Bulitia
Nakuru County is located in the central rift and has a diverse range of tourist attractions for investors and tourists. Although the attractions have economic benefits attributed to park entry fees already stipulated by the national and county governments and income from food and accommodation, there are non-financial values that are associated with intangible benefits that come with a conductive environment and conservation. The research employed qualitative and quantitative research methods to collect primary and secondary data on tourist socio-economic characteristics and their willingness to pay for the conservation of the destinations. The research used a sample of one hundred and ninety-six tourists, selected using simple random sampling technique. The study collected and analyzed primary and secondary data through descriptive and inferential statistics, while regression analysi.. View More»
DOI:
10.35248/2167-0269.23.12.530