Journal of Hotel and Business Management

Journal of Hotel and Business Management
Open Access

ISSN: 2169-0286

+44-1625-708989

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Taillon J

Taillon J
School of Hospitality, Food and Tourism Management,
Canada

Publications
  • Research Article
    Leveraging Sustainability Certification in Canada's Urban Hotel Markets
    Author(s): Taillon J, Laurie A and Yhip GTaillon J, Laurie A and Yhip G

    The greening of the hotel industry has been identified as important to the industry for a multitude of reasons. Most importantly, being identified as a green property may lead to enhanced profits. Milton Friedman’s 1962 property rights argument, the theoretical framework used in this study, stated the sole purpose of an organization such as a hotel is profit. Conveying a property’s green qualities is difficult though. Certification has been identified as one important method for conveying a property’s green attributes. Yet, the role green certification can play in a hotel’s profit is not known. This study seeks to identify the profits gained from earning a specific green certification: Green Key Global. This certification program is North America’s most popular with more than 3,000 participating hotels. The data used to make inferences regarding profitabi.. Read More»
    DOI: 10.4172/2169-0286.1000112

    Abstract PDF

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