Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
+44 1300 500008
ISSN: 2167-0269
+44 1300 500008
Sang-Jun Kim
Kowakae, Higashiosaka, Osaka
Japan
Research Article
The Causal Relationships among Tour Product Selection Criteria, Travel Decision-making, and Evaluation of Travel Agencies
Author(s): Sang-Jun KimSang-Jun Kim
The purpose of this study is to analyze issues related to the marketing of travel agencies. Specifically, the causal relationships among selection criteria of tour products, travel decision-making, post behavior, evaluation of the travel agency are verified by the results of a survey of those who travel overseas. The test of the hypotheses involving causal relationships in the existing travel decision-making model and relationships between post-travel behavior and evaluation of the travel agency showed positive relationships. In other words, major factors for selection attributes of tour agencies have a positive impact on purchase of tour products and its positive evaluation showed the positive casual relationship with satisfaction and repurchase of tour products. Also, satisfaction with travel and decision-making for repurchase of tour products resulted in selecting the same travel a.. View More»
DOI:
10.4172/2167-0269.1000118