Journal of Tourism & Hospitality

Journal of Tourism & Hospitality
Open Access

ISSN: 2167-0269

+44 1300 500008

Ma Jing

Ma Jing

IR Iran

  • Research Article
    Study on the Quality of Service in Rural Homestay -Taking Shanli Lohas as an Example
    Author(s): Liu Yaru, Xiao Liu and Ma JingLiu Yaru, Xiao Liu and Ma Jing

    The rural homestay has gradually become a new format in the development of rural tourism in China. The rural homestay is a different accommodation experience than the traditional hotel. It brings the most interaction between people, the warmth of the people, the family service. However, due to various reasons, the villages in many places are still in the state of “farmhouse”, and the quality of service is seriously lagging behind. This paper selects the Shanli Lohas rural hotel as the research object, and builds a reasonable evaluation system of the B&B service quality from four aspects: infrastructure, service quality, resource characteristics and local contact by means of participatory observation and deep semi-structured interviews. Investigate the advantages and disadvantages of its development, and propose the formation of brand effect, strengthen the development .. View More»
    DOI: 10.4172/2167-0269.1000370

    Abstract PDF

Relevant Topics