Journal of Hotel and Business Management
Open Access

Lap-Kwong D

Publications

• Research Article
  The Role of Servicescape in Hotel Buffet Restaurant
  Author(s): Lap-Kwong DLap-Kwong D
  
  All-you-can-eat Buffet is becoming increasingly popular and related concepts are adopted to operate in either hotel restaurants or buffet restaurants. Since catering experiences are highly affected by surrounding atmosphere, its service facilities have an essential impact on its overall customer satisfaction. However, there are no previous research studies on servicescapes and their relationships with customer satisfaction. This research is first to investigate if Buffet servicescapes affect customer satisfaction. The purpose of this research is to verify the relationship among Buffet servicescapes and customer satisfaction. Apart from this, which dimensions of servicescapes affect satisfaction the most are also examined. We have selected Park Lane Hong Kong Hotel Buffet Restaurant as an example because of its popularity and it is awarded as the best buffet restaurant in Hong Kong by .. View More»
  DOI: 10.4172/2169-0286.1000152

  Abstract PDF

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