Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
+44 1300 500008
ISSN: 2167-0269
+44 1300 500008
Gadepalli V Rama Sastry
CIDC,
New Delhi
India
Research Article
Tourism Industry Depends on the Technological Integration: A Study of Product Integration Enhanced Performance with Banking and Insurance Products
Author(s): Gadepalli V Rama Sastry and SushilGadepalli V Rama Sastry and Sushil
Travel finds its deep-rooted existence right from the time of the Veda and before in India. What was a major search route for trade and quest of knowing the unknown, has become a huge industry that helps people utilize the leisure more strategically and productively. Putting an effort to chalk out the history of the Tourism industry, the paper has actually delved into how Information and Communication Technology has helped in the integration of this service industry and also enabled better coordination of its function etc. With the help of an empirical analysis based on a questionnaire survey involving a sample size of 1024 respondents from across all the states in India, this paper has tried to look into how Technology factors can help in the increasing the efficiency, flexibility and value additions in Tourism... View More»
DOI:
10.4172/2167-0269.1000373