Journal of Tourism & Hospitality

Journal of Tourism & Hospitality
Open Access

ISSN: 2167-0269


Tourism Industry Depends on the Technological Integration: A Study of Product Integration Enhanced Performance with Banking and Insurance Products

Gadepalli V Rama Sastry and Sushil

Travel finds its deep-rooted existence right from the time of the Veda and before in India. What was a major search route for trade and quest of knowing the unknown, has become a huge industry that helps people utilize the leisure more strategically and productively. Putting an effort to chalk out the history of the Tourism industry, the paper has actually delved into how Information and Communication Technology has helped in the integration of this service industry and also enabled better coordination of its function etc. With the help of an empirical analysis based on a questionnaire survey involving a sample size of 1024 respondents from across all the states in India, this paper has tried to look into how Technology factors can help in the increasing the efficiency, flexibility and value additions in Tourism.