Journal of Clinical & Experimental Dermatology Research
Open Access
ISSN: 2155-9554
+44 1478 350008
ISSN: 2155-9554
+44 1478 350008
Abdullah Bin Junaid
PhD Scholar, Department of Management, Jamia Hamdard, New Delhi,
India
Research Article
Indian Cosmeceutical Market: A Study of Consumer Preferences and Consumption Patterns
Author(s): Abdullah Bin Junaid, Reshma Nasreen, Ravichandran N and Faheem AhmedAbdullah Bin Junaid, Reshma Nasreen, Ravichandran N and Faheem Ahmed
The study was done to investigate various factors that are associated with the consumption behaviour of the consumers in the Indian market. This study also tries to find out the new and emerging trends of the Indian cosmeceutical industry. The research first sought to explore how different variables influence the behaviour of the consumers regarding the usage of cosmeceutical product. Various factors such as self esteem, the decision making process while purchasing the cosmeceutical products etc were also studied in depth. However this study also tries to examine the various key determinants involved in the purchasing behaviour of consumers while purchasing their cosmeceutical product. The target sample was above 15 years. The sample size is 120 and the sampling method used is the quota sampling method. The study was conducted in six different cities of In.. View More»
DOI:
10.4172/2155-9554.1000212