Journal of Tourism & Hospitality

Journal of Tourism & Hospitality
Open Access

ISSN: 2167-0269

+44 1300 500008

Goddard G Jason

Goddard G Jason
Vice President Wells Fargo Greensboro
United States


Goddard, G. Jason is currently Vice President at Wells Fargo, where he has been a commercial lender for over 15 years. Mr. Goddard is currently a real estate risk advisor for income producing investment real estate loans in the business and community banking segments, and works in Winston-Salem. He obtained his MBA from the Bryan School at the University of North Carolina at Greensboro. Mr. Goddard is currently an adjunct instructor at Wake Forest University, UNCG, and the University of Applied Sciences in Ludwigshafen, Germany. He is the Assistant Editor of the Journal of Asia-Pacific Business, where he has authored numerous articles. Mr. Goddard teaches the investment real estate course at the Wake Forest University School of Business each spring and fall semester. Mr. Goddard also teaches the subject annually at the RMA-ECU Commercial Lending School at East Carolina University in Greenville, NC. He has also taught undergraduate and MBA courses in international business and international finance at UNCG, and has coordinated the America in the Global Economy lecture series at UNCG. Mr. Goddard has twice led a group of UNCG MBA students on the study abroad program in Paris, France, and teaches annually in Ludwigshafen Germany at the University of Applied Sciences. Mr. Goddard has taught Customer Relationship Management, an elective in the UNCG MBA program. Mr. Goddard is co-author of International Business: Theory and Practice, Second Edition, which was issued by M.E. Sharpe Publishers in September 2006. His second co-authored book, Customer Relationship Management: a Global Perspective was issued by Gower Publishing in May 2008. His third co-authored book, “The Psychology of Marketing: Cross-Cultural Perspectives”, was published by Gower Publishing in October 2010. His fourth co-authored book “Real Estate Investment: A Value Based Approach” was published by Springer in July 2012. Mr. Goddard’s latest book, “International Business: A Course on the Essentials”, was published by M.E. Sharpe in October 2013.

Research Interest

Customer Relationship Management, Psychology of Marketing and Real Estate Investment