Journal of Tourism & Hospitality
Open Access

Tourism-Journals

Tourism Guidelines, among others coupled with promotional activities such as Incredible India 2.0 campaign and India Tourism Mart 2018 have immensely benefited the sector. Going forward, there is a greater need for the Government and the private sector to collaborate for successful conceptualization and implementation of developmental initiatives for the sector. The industry has to collectively work with the Government towards thematic development of the destinations and skilling of local communities. There is also a need for intervention in conservation and promotion of our natural resources, heritage and traditional arts & culture. Technology can be a key enabler and play a critical role in unprecedented growth of the sector. I am pleased to present the FICCI – YES BANK Knowledge Report ‘India Inbound Tourism: Unlocking the Opportunity’ which highlights the current scenario and key themes shaping inbound tourism in India. The report also showcases the initiatives being undertaken by the Central & State Governments and provides key recommendations for India to become a Preferred Tourism Destination globally