The Power of Customer Relationship Management: A New Marketing Trend for Hospitality in Globalization Context (Case study of Hanoi Old Quarter)

Van Ha Nguyen^1* and Thanh Ly Luu²

¹Department of Business Administration, Banking Academy, Hanoi, Vietnam

²Hanoi Rendezvous Hotels Group, Vietnam

^*Corresponding Author: Van Ha Nguyen, Department of Business Administration, Banking Academy, Hanoi, Vietnam, Tel: 0435726384 Email: