Journal of Tourism & Hospitality
Open Access

Van Ha Nguyen

Publications

• Research Article
  The Power of Customer Relationship Management: A New Marketing Trend for Hospitality in Globalization Context (Case study of Hanoi Old Quarter)
  Author(s): Van Ha Nguyen and Thanh Ly LuuVan Ha Nguyen and Thanh Ly Luu
  
  Customer Relationship Management is known as an effective method which helps administrations solve many problems customers may have. Customer Relationship Management is a global way for businesses to set up, maintain, and extend their customer network. Nowadays, every business which wants to survive and develop needs to improve its customer relationship management department. Researchers have shown that in every decision-making process the most important factors concerning customers are the following: price, promotions, processing speed and response time, and these are among the key factors which are going to be covered in this article. In the hospitality sector, especially for hotel business in the old city center of Hanoi, 90% of visitors are foreigners and mainly through online (OTA) sources. About the booking process for foreign visitors when traveling to Hanoi was.. View More»
  DOI: 10.4172/2167-0269.1000385

  Abstract PDF

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