Professor, Department of Marketing
Maastricht University, Kuwait
Primary education in Morocco, undergraduate studies in France (BA) Universite Paris XIII), graduate studies in the Netherlands (MA), graduate studies in the Netherlands/UK (MA), and Ph. D in the USA (Michigan State University, 2002).
20 years of teaching and management experience in the USA, Netherlands, France, and Kuwait.
Marketing and Management applied to Service, Hospitality, Tourism, Leisure, and Events, Sustainable community development, Research methods, Marketing, Services marketing, Consumer behavior, Destination branding, Critical thinking, Policy and planning, Applied sociology, MBA/MA Thesis/PhD dissertation supervision