Journal of Tourism & Hospitality
Open Access

School of Geography and Ocean Science, Nanjing University, 163 Xianlin Street, Nanjing 210023, China

Publications

• Mini Review   
  Mini Review on Eye Tracking Method in Tourism Research
  Author(s): Zhang Jianxin*
  
  The application of the eye-tracking method in tourism research has been going through an obvious increase recently. Eye movements as a physiological behavior can reflects how tourists viewing the scenery, and further relates to their tourism affects behavior, tourism demand and decision-making. Eye tracking provides a new method to think and explain human's mind and behavior in tourism-related activities. Due to the improvement of algorithms and technology in capturing the direction the invisible near-infrared light reflected off the cornea, the price of the eye tracker becomes lower... View More»
  

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