Journal of Tourism & Hospitality
Open Access

Department of Applied Social Sciences, Manicaland State University of Applied Sciences, Mutare, Zimbabwe

Publications

• Research Article   
  Measuring the Effectiveness of Zimbabwe Tourism Authority Website
  Author(s): Vitalis Basera* and Cry Kuranga
  
  Zimbabwe Tourism Authority (ZTA) is expansively using internet to promote destination Zimbabwe, few studies have been conducted to assess the effectiveness of ZTA website. The study applied the ICTRT (Information, Communication, Transaction, Relationship and Technical Merit) model the same as proposed by Li and Wang to evaluate the effectiveness of Zimbabwe Tourism Authority website through content analysis by expert evaluators. The objective of the research was to evaluate the effectiveness of ZTA website and investigate its functional features. The objective was achieved by content analysis of the website regarding its five functions (ICTRT) by expert evaluators. The results indicated that ZTA website was averagely effective and more on information and communication. The website is not effective on complex and sophisticated functions like transactions and relationship management. We.. View More»
  DOI: 10.35248/2167-0269.19.8.402

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