ISSN: 2167-0269
ISLA-Higher Institute of Management, University in Santarém Municipality, 2000-24 Santarém, Portugal
Short Communication
High Impact Employer Branding Dimensions for Strategic Intellectual Capital Management in the 4.0 Digital Revolution: Challenges Facing the Healthcare Tourism Industry
Author(s): Patricia Alves*
Strategic talent management in the healthcare tourism industry is facing new challenges in this post-covid 19 era. The
so called “Digital Revolution” intensified due to the pandemic, namely, bringing new organizational dynamics, more
and more knowledge-based organizations and functions, greater demand for high-quality professionals, and a global
shortage of qualified and talented professionals. The existing literature has been essentially focused on organizations
and what they perceive as crucial and expect from their employees. In contrast, this study aims to identify which
employer branding dimensions are perceived to be the most impactful by the professionals themselves and how that
affects the levels of job satisfaction, organizational commitment, intent to stay and turnover intentions. For this
purpose, an online questionnaire (N=300) was distribu.. View More»
DOI:
10.35248/2167-0269.21.10.471