Journal of Tourism & Hospitality
Open Access

Manicaland State University of Applied Sciences, Zimbabwe

Publications

• Research Article   
  The Online Marketing Strategies of the Zimbabwe Tourism Authority (ZTA) and South Africa Tourism (SAT): A Comparative Study
  Author(s): Vitalis Basera* and Nyahunzwi DK
  
  The purpose of this study was to compare the online marketing strategies of the Zimbabwe Tourism Authority (ZTA) and South Africa Tourism (SAT). The study sought to establish the online marketing strategies adopted by ZTA and SAT especially coming from the background that most National Tourism Organisations in Africa lack interactive web facilities and have limited knowledge on the significance of information communication technology in tourism marketing. The fact that tourism has been branded the fastest growing industry in the world but in Zimbabwe it’s not like that while just across the Limpopo river in South Africa tourism is steadily developing prompted the researcher to compare the ZTA and SAT online marketing strategies. The objectives were to compare the online marketing strategies and to determine the effectiveness of ZTA and SAT’s online marketing strategies. Th.. View More»
  DOI: 10.35248/2167-0269.19.8.407

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