Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
+44 1300 500008
ISSN: 2167-0269
+44 1300 500008
Department Tourism and Hospitality Management, Chandigarh University, India
Review Article
Global Trends in Hospitality Industry
Author(s): Jagjit Singh*
Tourism destination attractiveness is the main concept that attracts tourists` to destinations based on tourists perceived value of the destination and its attractions. However, despite this, Ghana, generally andparticularly the West Gonja District (WGD) with iconic and great attractions has not been able to package itself well to attract and give tourists` the best experience. Therefore, the study explored the demand and supply elements of tourism destination attractiveness and sort answers to how those elements have promoted the district`s attractiveness. Using a mixed-method research approach and both probability and non-probability sampling techniques, primary and secondary data were collected and analyzed. The study revealed that the West Gonja district is an attractive tourists` destination perceived as peaceful and safe with the majority of its supply elements deemed satisfacto.. View More»
DOI:
10.35248/2167-0269.20.9.437