Journal of Tourism & Hospitality

Journal of Tourism & Hospitality
Open Access

ISSN: 2167-0269

Ha Van Trung

Department of Rural Development, Khon kaen University, Khon Kaen, Thailand

  • Research Article   
    Vietnamese Tourist Satisfaction in Agro-Tourism, A Case Study at Tra Que Village, Quang Nam Province, Viet Nam
    Author(s): Ha Van Trung* and Suchint Simaraks

    Agro-tourism is a form of rural tourism that has actively developed in recent years. Tra Que Vegetable Village has developed this type of tourism to meet the needs of visitors to visit and experience. However, Vietnamese tourists' satisfaction of agro-tourism in the village has not been giving sufficient attention. The purpose of this study was to find the level of Vietnamese tourists satisfaction and factors that contribute to the levels. Tourist participants responded to questionnaire of the survey in terms of the levels of their satisfaction from one to five points scale among ten criteria of evaluation. The results indicate that three of these ten factors, included infrastructure, agricultural experience activities, and restaurant service play crucial roles, contributing directly and significantly to the general tourists' satisfaction and the model. Focusing o.. View More»
    DOI: 10.35248/2167-0269.21.s3.004

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