Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
ISSN: 2167-0269
Department of Business Management, Chandigarh University, Punjab, India
Research Article
An Analysis of Business and Environmental Factors on Consumer Behavior in Hospitality Industry
Author(s): Anil Kalotra*
The consumer’s decision making process is influenced by the business and market environment. These factors play a
significant role in strategic and business decision of organizations. The business and market environment factors are
crucial for consumer’s satisfaction and increasing the profitability of organizations. The paper analyzed the
consumers of hospitality services on the basis of the influence of business and market environment factors on their
decision making while they availed the hospitality services. Business and market environment factors were categorized
as qualitative and quantitative factors and then analyzed. Qualitative factors taken for study represents the qualitative
variables of hospitality industry like quality of services, process handling, brand awareness, positioning, legal, social
and political environment etc. on the other .. View More»
DOI:
10.35248/2167-0269.23.12.536