Journal of Tourism & Hospitality
Open Access

Yadav AK

Publications

• Research Article
  Travel in India: International Advertising Programme for Promoting Multi-Dimensional Tourism in India
  Author(s): Irfan M and Yadav AKIrfan M and Yadav AK
  
  Tourism activities is considered as one of the major sources of economic growth, at International level it is one of the fastest growing industries, accounting for more than 10% of total international trade and almost half of total trade in services, and can be considered as one of the world’s largest export earners (WTO, 2010). It regarded as a medium of employment generation Tourism reduces the trade deficit by generating the foreign exchange earnings from foreign tourist arrivals FTAs. It sometimes finances the import of capital goods necessary for the growth of manufacturing sectors in the economy. In many countries, foreign currency receipts from tourism exceeded currency receipts from all other sectors together. Over the past decades, the importance of the tourism sector for the economy has been steadily increasing. At International level it is recognized as a major contri.. View More»
  DOI: 10.4172/2167-0269.1000203

  Abstract PDF

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