Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
+44 1300 500008
ISSN: 2167-0269
+44 1300 500008
Shahzor Jalbani
Sukkur Institute of Business Administration Sukkur,
Sindh
Pakistan
Research Article
Determinants of Hotel’s Service Standard: Reputation and Relationship Orientation
Author(s): Shahzor Jalbani and Noor SoomroShahzor Jalbani and Noor Soomro
The Hotel industry of Pakistan is thriving for excellence in the arena of competitiveness. Management of hotels is striving hard to improve the service standard to satisfy the needs of customer and subsequently build and maintain long term relationship with them. This study endeavors to investigate the influence of the relationship orientation on “Reputation” and “Service standard” and the interrelation between “Reputation” and “Service standard”. Convenience sampling method was used. The data has been collected through survey questionnaires from 300 respondents. Statistical Package for the social sciences (SPSS) software was used to examine the hypothesized relationships in the research model. The findings revealed that the Relationship orientation and Mutual disclosure positively affect the hotel Reputation and Service standard, the ho.. View More»
DOI:
10.4172/2167-0269.1000262