Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
ISSN: 2167-0269
Ohnmacht Timo
Switzerland
Research Article
The Effect of Consumer Scepticism on the Perceived Value of a Sustainable Hotel Booking
Author(s): Ponnapureddy Sindhuri, Priskin Julianna, Ohnmacht Timo, Vinzenz Friederike and Wirth WernerPonnapureddy Sindhuri, Priskin Julianna, Ohnmacht Timo, Vinzenz Friederike and Wirth Werner
Tourists find it hard to evaluate the advantages of a sustainable hotel and others may be even sceptical about sustainable tourism altogether. The study reported here was designed to investigate the associations between perceived benefits, perceived costs, and perceived value while booking a sustainable hotel. In addition, the moderating role of scepticism is assessed relating the paths linking the study variables. The study is based on an online survey carried out with1056 respondents in the USA. The results of structural equation modeling indicate that the perceived benefits, both authentic and environmental benefits were significantly influencing perceived value; and perceived value had a significant influence on booking intentions. The moderating effect of scepticism on authentic benefit perceptions with perceived value suggests that when respondents are sceptical about sustainabi.. Read More»
DOI:
10.4172/2167-0269.1000312
