Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
+44 1300 500008
ISSN: 2167-0269
+44 1300 500008
Miju Choi
School of Hotel and Tourism Management,
Shatin, NT
Hong Kong
Research Article
Typology of Gaming Tourists Based on the Perception of Destination Image
Author(s): Miju Choi and Davis FongMiju Choi and Davis Fong
This study investigated the perception of gaming tourists toward Macau and developed a typology of gaming tourists. The 1,497 responses from tourists in Macau were collected through convenience sampling method. The dimensions of multi-culture, convenience, economy, gaming, and unsafety, were subsequently extracted as the factors of perception of gaming tourists in Macau. Cluster analysis was performed using the delineated factors (perception of tourists on Macau). Four heterogonous groups were generated, namely, gaming lovers (n=467, 31.2%), exotic lovers (n=509, 34.0%), reasonable budget seekers (n=269, 18.0%), and convenience seekers (n=252, 16.8%). Further analysis was performed to investigate any difference in gaming behavior and tourist activities. The findings are expected to contribute to the efforts of destination marketing organizations (DMOs) in establishing effective busine.. View More»
DOI:
10.4172/2167-0269.1000304