Journal of Tourism & Hospitality
Open Access

Huang LY

Publications

• Research Article
  Exposition Evaluation and Emotions Leading To City Image and Extra Spending
  Author(s): Huang LY and Hsieh YJHuang LY and Hsieh YJ
  
  Abundant research on impulse buying exists both in traditional and virtual retailing environments. The investigation of consistency, however, receives insufficient attention. Targeting a Taiwanese retail store offering both online and offline services, this paper employs the environmental psychology approach and examines how external stimuli, namely, merchandise variety, service quality, atmospherics, and price affect differently consumer’s positive and negative emotions, triggering impulse buying behaviors across retail environments. By classifying stimuli into insignificant, basic, performance, and delighter dimensions based on their effect on emotions, the results reveal that both online and offline consumers perceive price as a delighter. In contrast, merchandise variety and service quality play a trivial role in the online context, whereas they .. View More»
  DOI: 10.4172/2167-0269.1000189

  Abstract PDF

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