Journal of Tourism & Hospitality
Open Access

Cuculeski N

Publications

• Research Article
  Sustainable Marketing and Consumers Preferences in Tourism
  Author(s): Cuculeski N, Mircevska TP and Petrovska ICuculeski N, Mircevska TP and Petrovska I
  
  Nowadays, the sustainability plays an important role for developing marketing in tourism, both from the theoretical and from the practical aspect. Sustainable marketing considers general principles of marketing, with respect to sustainability as a new focus for long-lasting customer relationship. Therefore the business marketing in tourism should consider the importance of perceptions and expectations of tourists as final consumers. Regarding different marketing elements with sustainable aspect, this paper aims at investigating consumers’ perceptions of foreign tourists in Republic of Macedonia. In order to provide tourist perceptions and expectations, a survey based research was conducted among 254 foreign tourists in four cities in Republic of Macedonia, concerning aspects as: tourist perceptions of marketing elements of the current tourist offering and their expectations towa.. View More»
  DOI: 10.4172/2167-0269.1000194

  Abstract PDF

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