Journal of Tourism & Hospitality
Open Access

Abstract

The Influence of Airport Self-Service Technology on Perceived Use of Ease, Usefulness, Enjoyment and Behavioral Intention of Passengers in Davao City

Olivar Kevin G*, Coloso Kenneth D, Oleo Nina Kristel Joy, Taja Kristina Grace V

This study aimed to investigate the influence of airport self-service technology on perceived use of ease, usefulness, enjoyment and behavioral intention of passengers in Davao city, Philippines. Adopted survey questionnaires were given to a sample of 404 passengers in Davao City International Airport who have used the self-service kiosk upon checked in. This study employed non experimental design utilizing descriptive correlation technique. The statistical tools used were frequency, mean and Pearson. Results revealed in determining the level of perceived use of ease, usefulness and enjoyment of passengers in Davao City International Airport, it was found to be very high or very much observed concerning perceived ease of use, usefulness and enjoyment. The level of behavioral intention of passengers at Davao City International Airport was very high. The level of airport self-service technology quality of passengers in Davao City International Airport in terms of functionality, assurance, design, enjoyment, convenience, customization and security or privacy. It is important to have self-service technology in the airport because it provides convenience and time-saving benefits to customers. You see this most commonly in retail stores with self-checkout systems and restaurants that enable customers to customize their orders and make payments without relying on ground crew or staff.

Published Date: 2025-04-14; Received Date: 2024-02-02