Journal of Clinical & Experimental Dermatology Research
Open Access

Social media & relationship marketing: What’s new in social media and what to do now to prepare for web 3.0

2^nd International Conference and Exhibition on Cosmetology & Trichology

November 12-14, 2013 DoubleTree by Hilton Hotel Chicago-North Shore, IL, USA

Monique Ramsey

Scientific Tracks Abstracts: J Clin Exp Dermatol Res

Abstract :

Description: Web 3.0 is about the web getting smarter ? taking all the data we?re currently producing and making logical connections with it. As the web adds intelligence and is able to understand context, it will deliver the user more relevant search results. Is your social and online marketing strategy helping you stay relevant in the eyes of the search engines? The old adage, ?publish or perish? has been tweaked. Now, online content is the new publishing house and you need a steady stream of it to stay relevant. (And we?re not just talking a blog post here and there. That?s not enough anymore.) We?ll cover Web 3.0 basics and strategies you can incorporate right now to maximize visibility in this latest iteration of the web.As social media platforms seem to add features on (seemingly) an hourly basis, this course will also give a brief overview of the latest developments in the social media world and how they will impact your social media strategy. Objectives: Participants will learn what differentiates Web 3.0 from its previous versions and how to use social media and content marketing in a way that not only connects with existing patients, but also helps new patients find you. Participants will also learn the latest developments on the various social media platforms and how to incorporate them to maximize web presence.

Biography :

Monique Ramsey, Founder of Cosmetic Social Media, has over 20 years in cosmetic surgery marketing. Monique earned the title of Certified Relationship Marketing & Social Media Specialist after graduating in 2009 in the Mentor with Mari Social Media and Relationship Marketing Certification Program. Monique has deep social media knowledge as well as a flair for producing creative content. Combine this with her 20+ years of experience in plastic surgery marketing and administration, Monique has a depth of knowledge and experience difficult to match. Her work has earned her multiple awards for social media excellence, including the prestigious Bernays award.