Journal of Information Technology & Software Engineering
Open Access

Commerce and engagement for entertainment: The new frontier

Global Summit and Expo on Multimedia & Applications

August 10-11, 2015 Birmingham, UK

Susan Johnston

Posters-Accepted Abstracts: J Inform Tech Soft Engg

Abstract :

Engagement, monetization and technology are the stepping stones of building awareness and longevity of your brand.
Interactive experiences over multiple platforms are becoming the norm. Which platforms are best for your content? Which
strategies speak to your demographic? Technology has aligned with viewers objectives and curated content continues to gain
popularity. There are too many Games and TV programs online to watch them all, but the really good ones can attract major
attention. We will discuss how to take your content to the next level. We will share companies successes and failures in this
area to learn what they did right and how you can match their success and avoid there failures. In doing so, you will learn how
to make your content not only stand out from all the rest but build a loyal following that helps you spread the word to engage
the masses.