Building a sustainable and profitable aesthetic business
Journal of Clinical & Experimental Dermatology Research

Journal of Clinical & Experimental Dermatology Research
Open Access

ISSN: 2155-9554

+44 20 3868 9735

Building a sustainable and profitable aesthetic business

4th International Conference and Expo on Cosmetology & Trichology

June 22-24, 2015 Philadelphia, USA

Pamela Underdown

Posters-Accepted Abstracts: J Clin Exp Dermatol Res

Abstract :

When you first started your business, what was your motivation? Perhaps your motivation was the freedom of never being an employee again? Or perhaps it was financial or time freedom? So, is your business living up to your original dreams and desires? Or have you simply ‚??bought yourself a job‚?? with no freedom, limited profits and no time? I know an experienced aesthetic business owner. He is great at his job, however, he‚??s just not happy or fulfilled. He‚??s frustrated. He‚??s brilliant at what he does, his patients love him, but he still has to compete on price. In the hope of increasing his profits - he tried a number of quick fixes: new staff, improved incentives, new equipment and an expensive marketing campaign. At one point he even reduced his prices. Each time things improved for a while, but the effects didn‚??t last and he ends up in exactly the same place, running faster but going nowhere. His story isn‚??t unique. Many business owners jump from one shiny idea to the next, but ultimately, the freedom they dream about, remains a dream. Many owners structure their businesses without a real plan in mind. As the business expands, they simply hire more staff. Businesses don‚??t usually grow in an orderly, methodical way. Growth turns up in lumpy chunks, and the key to your success is how you manage those chunks. These chunks are not based on set periods of time, but rather on the ‚??energy‚?? within the business. Leadership needs constant work. Culture needs your constant attention. Your team wants to feel part of something with a purpose more compelling than just making money. Making money is of course the ultimate outcome for your business, but getting everyone aligned in a common purpose and managing the energy of your team is vital.