Shopping Tourist Satisfaction: An Application of Hedonic and Utilitarian Values

Miju Choi^*

Faculty of Business Administration, School of Hotel and Tourism Management, The Chinese University of Hong Kong, Shatin, NT, Hong Kong

^*Corresponding Author: Miju Choi, Faculty of Business Administration, School of Hotel and Tourism Management, The Chinese University of Hong Kong, Shatin, NT, Hong Kong, Tel: +852-5329-4005 Email: