Prospective Development of the Tourism Online Distribution Channel

Maria GC^1*, Carmen B² and Víctor OS³

¹Department of Marketing Management and Market Research, Centraldereservas.com (Online Travel Agency), Faculty of Economics and Business, University of Zaragoza, Gran Vía 3, 50.005 Zaragoza, Spain

²Department of Marketing, Management and Market Research, Faculty of Economics and Business, University of Zaragoza, Gran Vía 3, 50.005 Zaragoza, Spain

³Marketing Management Department, School of Tourism, University of Zaragoza, Ecce Hommo 5. 50.003 Zaragoza, Spain

^*Corresponding Author: Maria GC, Department of Marketing Management and Market Research, Brand Image Manager of Centraldereservas.com (Online Travel Agency), Faculty of Economics and Business, University of Zaragoza, Gran Vía 3, 50.005 Zaragoza, Spain, Tel: 976762721 Email: