Journal of Tourism & Hospitality

Journal of Tourism & Hospitality
Open Access

ISSN: 2167-0269

Research Article - (2017) Volume 6, Issue 6

How Determinants of Customer Satisfaction are Affecting the Brand Image and Behavioral Intention in Fast Food Industry of Pakistan?

Muhammad Waqar Rana*, Rab Nawaz Lodhi, Ghulam Rasool Butt and Waseem Ullah Dar
Institute of Business and Management, University of Engineering and Technology, Pakistan
*Corresponding Author: Muhammad Waqar Rana, Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan, Tel: +92 42 99029227 Email:

Abstract