Do Switching Barriers Exist in the Online Travel Agencies?

Leo Huang^1*, William Chang² and Chia Wen Chen¹

¹Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung, Taiwan

²Graduate Institute of National Development, National Taiwan University, Taipei, Taiwan

^*Corresponding Author: Leo Huang, Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung, Taiwan, Tel: 886-7-8060505, Fax: 886-7-8053249 Email: